The late 2000s and early 2010s marked a cultural shift when artists such as Justin Bieber and Drake emerged. Bieber, discovered through YouTube, became a global sensation before even turning 18. His fanbase, often referred to as “Beliebers,” demonstrated the growing power of digital media in building international careers. Drake, meanwhile, redefined hip-hop and R&B. His Toronto roots remain integral to his identity, with the “6” becoming a global nickname for the city. Through collaborations and an unmatched ability to set trends, Drake elevated Canadian rap to the world stage.
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In recent years, The Weeknd has become another powerhouse. His unique blend of dark R&B and pop influences has earned him Grammy Awards, Super Bowl halftime shows, and international acclaim. Other artists, such as Shawn Mendes, Alessia Cara, and Carly Rae Jepsen, have further solidified Canada’s status as a music hub. Each artist represents a different genre, highlighting the country’s diversity in sound and style.
Canadian music is supported by a robust infrastructure, including grants, festivals, and radio quotas that ensure local artists gain exposure. Programs like FACTOR (Foundation Assisting Canadian Talent on Recordings) provide financial support to emerging musicians. Additionally, major festivals like Osheaga in Montreal and the Calgary Stampede showcase local talent alongside global acts.
